The person in this role will provide innovative, influential account engagement to shape and deliver the strategy for the company's Strategic Accounts in order to achieve access, create value, and deliver profitable growth for the company.
- Lead the development and execution of the comprehensive account strategy for target accounts to bring the best of the company to the customer and to maximize profitability, revenue growth, and market share for the company.
- Analyze and synthesize information from multiple sources to identify and prioritize business opportunities across the account by applying relevant frameworks and analytical methods
- Work with the Leadership Team to co-develop and agree on strategies, programs, objectives and KPIs for target regional accounts aligned with organizational and brand priorities and the wider business strategy
- Support the account team with the prioritization of solutions, programs, and specific pull-through tactics to ensure sustainable growth and mutual value creation
- Anticipate likely market and customer developments, identify third party influence factors and shape the account strategy accordingly
- Partner with target healthcare systems and organized customers to foster innovation in care through the adoption of the company's products
- Engage senior level stakeholders to influence policies, decisions and perceptions to enable patients to effectively navigate the treatment journey and ensure appropriate use of the company's products
- Facilitate the introduction of new products and indications with institutional stakeholders by ensuring adequate budget allocation at the strategic account level
- Leverage a range of strategies and tactics to maximize the level and quality of access for the company's products
- Identify programs to partner with the Organized Customer to enhance the system of care and clinical decision making
- Provide insights, education and information about scientific, clinical and technological innovation
- Facilitate strategic partnership with account stakeholders to create mutual value for the company and customers and deliver strategic goals
- Identify and maintain strong relationships with senior business stakeholders (Chief, VP, Director) in target accounts to support access for the company's products across the company portfolio
- Strengthen the perception of the company as a strategic partner by sharing insights and information to support patient identification and improving the delivery of care by establishing treatment pathways and protocols
- Provide clear direction to other field teams to identify and prioritize stakeholders within their target accounts
- Negotiate, review and agree contracts, incorporating solutions to strengthen partnerships with strategic account stakeholders
- Collaborate with other functional and business leaders to ensure adequate Voice of the Customer to inform strategic planning across all stakeholders and channels
- Support the delivery of account goals for National accounts, working closely with the Strategic Accounts Team
- Support the execution and pull-through of contracting and initiatives with national organized customers to ensure value maximization
- Measure, report, and communicate value delivered for national organized customers in order to strengthen customer partnerships
- Share insights gathered through customer engagement